Introduction
Prompt Studios is more than a digital marketing partner—we are a team of creatives, strategists, and storytellers genuinely inspired by the opportunity to collaborate with a landmark destination like the San Juan Marriott Resort & Stellaris Casino and its restaurants, Azure and Cosecha. As a Puerto Rico–based studio, this partnership carries special meaning. It reflects the chance to shape the narrative of a property that defines hospitality, culture, and excellence on the island.
Our team is energized by the possibilities, and the privilege of bringing all of it to life through elevated, high-impact content and strategy.
We approach this collaboration with a blend of creativity, innovation, and precision—merging strategy + storytelling + data to amplify visibility, deepen engagement, and deliver measurable results. Most of all, we are excited about what we can build together—compelling and engaging creative work that reflects the spirit of the hotel, intrigues people to visit and discover its culinary destinations, and ultimately becomes a digital presence that captivates audiences and inspires them to explore, connect, and experience everything the property has to offer.
Objectives
- For the Hotel
- Elevate brand presence in Puerto Rico and key international feeder markets.
- Increase bookings, guest engagement, and event awareness.
- Strengthen brand consistency across content, messaging, and visual identity.
- Enhance UGC flow, community engagement, and crisis response.
- For Azure & Cosecha Restaurants
- Position both restaurants as culinary destinations within the property.
- Increase reservations, foot traffic, and F&B revenue.
- Build distinct identities while maintaining connection to the Marriott brand.
- Drive awareness of menus, special events, and seasonal activations.
Scope of Work
A. Strategy & Management (All Three Accounts)
- Social media strategy
- Monthly ideation + content planning
- Monthly & quarterly reporting & insights
- Strategy + reporting call (2 hr/month per account)
- Participation in property meetings
B. Content Production (All Three Accounts)
- Pre-Production:
- Monthly strategic content planning aligned with brand messaging and goals.
- Video ideation & shot lists
- Production: Up to eight (8) hours of on-site production time per month, which includes: creative direction, photography, and video. *Per account.
- Post-production: Editing, sound design, color grading, and delivery of all content created in ready-to-post formats, with two rounds of revisions.
- Hotel: 12–15 posts/month; including 4–6 reels totaling ≥ 360 secs. (6 mins.) of edited video content in aggregate)
- Azure: 8–10 posts/month; including 3–4 reels totaling ≥ 240 secs. (4 mins.) of edited video content in aggregate)
- Cosecha: 8–10 posts/month; including 3–4 reels totaling ≥ 240 secs. (4 mins.) of edited video content in aggregate)
C. Social Media Management
- Platforms: Instagram + Facebook
- Scheduling + posting
- Daily stories publishing
- Crisis monitoring
- Community Management
- UGC sourcing
- Inbox responses
- Comment engagement
- Saved replies updates
D. Advertising: Paid Social (All Three Accounts)
- Boosted posts implementation (META)
- Optimization & monthly insights
E. Events (Ad-Hoc)
- On-property event coverage (photo/video)