REVEALED — OUR WORKFLOW
How we leverage AI in our workflow
1. Discovery & Intake (Human)
We begin by aligning on the foundation: business goals, brand vision, audience, platforms, and success metrics. This phase ensures clarity, focus, and shared expectations before any strategy or creative work begins.
2. Data Processing & Pattern Extraction (AI)
AI tools synthesize research, inputs, and data from multiple sources to identify recurring themes, behavioral patterns, gaps, and growth opportunities. Raw information is transformed into organized, insight-ready intelligence.
3. Human Strategic Analysis (Human)
Our strategy team interprets and validates the AI-generated insights, determining what truly matters. We connect data to business objectives, audience behavior, and brand positioning to define a clear, actionable strategic direction.
4. Ideation Kick-Off (AI)
AI is used as a creative accelerator to generate a wide range of concepts, angles, hooks, story ideas, and content structures. This phase opens the creative landscape and introduces new directions to explore.
5. Creative & Art Direction (Human)
Human creatives curate and refine the strongest ideas, filtering out noise and aligning concepts with the brand’s identity and goals. This step establishes the visual language, narrative tone, and overall creative direction.
6. AI Script / Copy / Storyboard Drafting (AI)
AI generates first-pass scripts, storyboard concepts, shot lists, captions, and creative variations. This provides a flexible starting point that speeds up development while leaving room for human refinement.
7. Human Script Editing & Creative Refinement (Human)
Our team rewrites and elevates AI drafts, improving pacing, tone, clarity, and emotional depth. Narratives are shaped intentionally to ensure authenticity, storytelling flow, and brand alignment.
8. Pre-Production Planning (Human)
We translate creative direction into a detailed production plan, organizing logistics, locations, props, wardrobe, schedules, and team roles. This step ensures efficiency, consistency, and a smooth production process.
9. Content Production — Shooting (Human)
On set, we bring the vision to life. Directors, photographers, and videographers guide talent, capture authentic moments, and ensure each shot supports the creative and strategic objectives.
10. Raw Footage Selection & Editing (Human)
Editors review all footage to select the strongest takes. Timelines are assembled, pacing is refined, and color and lighting are adjusted to begin shaping a cohesive visual narrative.
11. AI-Enhanced Video Modeling & Effects (AI)
AI tools are applied to elevate production quality—adding transitions, motion effects, cleanups, upscaling, and scene enhancements that streamline post-production while preserving creative intent.
12. Human Final Edit (Human)
The final creative polish. Editors blend AI enhancements with human-crafted footage to create a seamless, cinematic experience. Timing, rhythm, and storytelling flow are perfected, while music, sound design, captions, graphics, and brand elements are added. Every detail is refined to maximize emotional impact and brand resonance across platforms.
